Why You Need to Join a GPO in the Off-Season
/In the bustling world of weddings and events, staying ahead of the curve is key to success. As an industry pro, you're no stranger to the constant whirlwind of events, clients, and intricate details that make each celebration unique.
But what about those quiet off-season months when the wedding bells aren't ringing as often, and you have a bit more breathing room? For event professionals, the “off-season” typically runs from December to April. Of course, this varies by region. In warmer climates, like Florida, off-season may fall in the summer as temperatures rise too high for comfort. But for most of the country, winter takes the cake in terms of downtime.
Though the off-season is the busiest time for planning, it’s also when you’ll attend fewer events—making it the perfect time to join a group purchasing organization (GPO). Below, we delve into why joining a GPO during the off-season is a savvy move that can transform your business in more ways than one. Keep reading to elevate your organization at a time when the pace temporarily slows down.
What is a GPO?
A GPO is a dynamic and innovative resource with immense potential for professionals in the catering industry. At its core, a GPO is a collective purchasing entity that brings together multiple businesses with similar purchasing needs, allowing them to leverage their combined buying power to secure exclusive discounts.
Essentially, it's like joining forces with fellow industry experts to achieve cost savings and streamline the procurement process. For caterers, a food-purchasing GPO serves as your strategic ally, offering a range of benefits that can transform your operations.
From cost-effective sourcing to valuable networking opportunities, a GPO empowers you to navigate the off-season challenges, emerging stronger and more prepared for the bustling seasons ahead.
Benefits of a GPO
Strategic planning
Strategic planning takes center stage during the off-season for caterers. This quieter period offers a unique opportunity for professionals to step back, assess their workflows, and set a clear course for the future. Strategic planning is not just about surviving the downtime but thriving in the busy season that inevitably follows.
Joining a GPO during this phase can be a pivotal component of your strategic plan. It positions you to make informed decisions that will impact your business positively when the peak season returns.
Cost savings
One of the most compelling reasons catering pros should consider joining a GPO during the off-season is its significant cost-saving potential. GPOs have the collective buying power to negotiate bulk discounts and favorable terms with suppliers and vendors, translating into substantial savings for members.
As a caterer looking to secure top-quality ingredients, being part of a GPO means accessing goods and services at prices you couldn't achieve on your own. These savings not only contribute to your bottom line but also enable you to allocate resources to other critical aspects of your business, making your services even more competitive.
Endless options
The world of catering and events is full of diverse needs and demands, and as professionals, we understand that no two celebrations are alike. This is where the true beauty of joining a GPO during the off-season comes to light. GPOs offer endless options that cater to a wide array of niches within the industry.
Unique decor, gourmet ingredients, state-of-the-art equipment, or even specialized sourcing services are all things that GPOs can provide. This diversity ensures you have abundant choices at your fingertips, making it easier to find the perfect fit for your specific event requirements.
More time in your schedule
There’s no denying that our work is fast-paced. And because of our busy schedules, time is an invaluable resource. Joining a GPO during the off-season can be an excellent move that injects more time into your schedule. GPOs streamline the procurement process by simplifying supplier relationships, negotiation, and purchasing tasks.
With a GPO handling the complexities of sourcing, contract management, and cost negotiations, you gain precious hours and peace of mind. These extra moments can be channeled into other essential aspects of your business, such as client consultations, marketing, or honing your creative skills.
How to join a GPO
Joining a GPO is a smart step to amplify your business's success. The process is typically straightforward and begins with research. Start by identifying a GPO that meets your needs, ideally one that works with a reputable supplier. For example, we are proud to work with US Foods to ensure our members get high-quality products in a timely manner.
Next, you simply need to request a quote to learn more about how you can leverage your membership. Once you join, you'll gain access to a network of suppliers and vendors, negotiated discounts, and a wealth of resources!
By considering the advantages of joining a GPO, you're not only safeguarding your business against the challenges of downtime but actively propelling it towards a brighter future. So, as you reflect on your business strategies this off-season, remember that a GPO can be the partner you need to thrive, innovate, and continue delivering magical moments to your clients!
Clint Elkins is the V.P. of Sales for SB Value, a Group Purchasing Organization that helps culinary professionals save an average of 16% on every food order. Membership is 100% free. No hidden fees. No extra work. Just extra profits. See how much you can save on your next food order when you become an SB Value member. Request a quote today.
