ABOUT THE PROGRAM
It's really quite simple . . . SB Value is a collaboration of 28,000 companies and $10 billion in leveraged buying. We use this leverage to get our clients better pricing on what they already buy.
WE BELIEVE
You Work Hard!
You shouldn’t have to work harder to be more profitable.
Because you work hard enough!
OUR VALUES
We believe you should be profitable. One of the most overlooked ways to increase profitability is through optimizing your food buying and inventory. While cuts in staffing are a powerful (and oftentimes obvious) way to increase profits, managing human resources can take much more effort. That’s why SB Value focuses on the profitability of food, from maximizing food orders to reducing waste to making cost calculations and pricing easy.
We believe being profitable should be easy, even effortless. Everything we do and stand for is about effortlessness. According to Merriam-Webster, effortlessness is defined as “showing or requiring little or no effort.” Because we believe that small and mid-sized caterers and businesses work hard enough, everything we do aims to reduce work, not just “make it easier.” That’s why we want to help you be profitable through doing what you normally do. Just order your food the same way you always do and save. Easy.
We believe in you! In the end, we are committed to being your advocates. We not only care about hard-working culinary professionals, we want to bestow you with great economic powers through our leverage. So that you can make more money, increase your profits and grow your business, without having to work harder or jump through a bunch of hoops to do it.
THE COMPANY WE KEEP
Here is a selection of some of the great brands that we’ve worked with over the years:
MEET THE TEAM
TRIP WHEELER
President
A marketer by nature, Trip Wheeler has dedicated his 35-year career to building value-driven partnerships with global brands, generating more than $1B in lifetime sales and sponsorship revenue. Over 25 years in sports marketing, Trip helped Fortune 500 companies expand their brand reach and reach new markets through sports marketing partnerships with major national leagues, including NASCAR, NFL, NBA, MLB, and PGA. His clients included Miller Brewing, Budweiser, Lowe’s Home Improvement, Coca-Cola, Toyota, Holiday Inn, Proctor & Gamble, ConAgra, and Gillette. During his tenure, Trip developed and oversaw the rollout of the Gillette Young Guns campaign, the most successful promotion in Gillette’s history.
In 2010, Trip was hired as Chief Marketing Officer for the Formula 1 (F1) Grand Prix of America in New York City. In 24 months, Trip closed $270M in sponsorships for the planned event. In 2014, Trip applied his experience in sales, marketing, and relationship management to launch SB Value, a group purchasing organization that helps thousands of food-service companies reduce food and kitchen costs. By leveraging the collective bargaining power of its member businesses, SB Value secures discounted rates from leading food distributor, US Foods, to pass on savings to its members. In 2024, SB Value will report $45M in sales and expects to reach its goal of $100M in annual sales by 2028.
CONTACT TRIP:
Direct line: +1 704-904-9000
Email: trip@wegrowvalue.com
CLINT ELKINS
VP of Sales
As a former professional race car driver and motorsports/event promoter, Clint can directly relate to the events industry. Clint became one of the top motorsports promoters in the country by the age of 35 and this is where his partnership with Trip Wheeler began. Humpy Wheeler (Trip’s father) is arguably the most well known and successful racing promoters in American motorsports history. Clint’s unique ability caught Humpy’s eye and he immediately connected the two.
Clint enjoys coaching his two daughters (Ella & Landry) sports teams as well as spending time with them on his family farm in North Carolina or at the beach. When he isn’t on the farm or at soccer tournament, Clint can usually be found on a golf course some where in the Carolina’s.
CONTACT CLINT:
Direct line: +1 980-429-0398
Email: clint@wegrowvalue.com
MEGHAN ELY
Overseeing SB Value’s Communications Strategies, Meghan Ely combines in-the-trenches event and catering experience with her formal publicity training. Her efforts are regularly honored by the Public Relations Society of America, and more recently, Eventex named her one of the most influential wedding professionals in the US.
A longtime supporter of hospitality associations, Meghan is the Past President for WIPA and a member of the Allied Council for the National Society of Black Wedding and Event Professionals. In her spare time, she enjoys traveling and spending time with her family (which includes 3 cats that enjoy sitting in on SB Value meetings).
CONTACT MEGHAN:
Email: meghan@ofdconsulting.com
ADRIENE MYERS
Adriene Myers, a proud graduate of UNC Chapel Hill, brings more than 25 years of expertise to her role as Chief of Staff at SB Value. Her career journey includes a decade of clinical experience, followed by 15 successful years as an Office Manager, where she honed her leadership skills by managing a team of 20 and delivering exceptional customer service.
In her role at SB Value, Adriene guides the company’s strategic direction, ensures alignment across teams, and drives the implementation of key business initiatives. Her leadership fosters collaboration and keeps the organization focused on achieving its goals.
Beyond her professional achievements, Adriene finds joy in her role as a dedicated single mother to two talented, athletic children. She cherishes time spent with family and friends, whether cooking together at home or enjoying the tranquility of the beach—her favorite place to unwind and recharge.
CONTACT ADRIENE:
Email: adriene@wegrowvalue.com
MANDY KLINK
Mandy Klink, based in Mooresville, NC, serves as the National Accounts Assistant for SB Value. With a background in talent acquisition and a degree from the University of Maryland-College Park, Mandy brings a blend of organizational skills and a knack for client relations to her role.
As the oldest of five children, Mandy thrives in dynamic environments and enjoys the hustle and bustle of managing her two daughters' busy schedules alongside her husband and furry companions. Transitioning from a stay-at-home mom to the workforce, Mandy joined SB Value and plays a pivotal role in onboarding new clients, ensuring a seamless transition to partnering with Account Executives at US Foods. Her dedication extends to maintaining strong relationships with existing clients, guaranteeing smooth order placements and deliveries. Mandy's passion for finding the best deals shines through in her enthusiasm for comparing receipts and securing cost-effective solutions for clients.
CONTACT MANDY:
Email: mandy@wegrowvalue.com
PRAISE FOR SB VALUE
“Every week, SB Value helps us pocket savings! One item up to 30%, and with app ordering, time becomes our loyal ally, ensuring on-time delivery of convenience and cost-efficiency.”
