Roundup: Where You Can Find SB Value in Q1

2024 was a whirlwind of travel and growth for SB Value, and 2025 will be no exception. The next two months are particularly jam-packed for us, so here’s where you can find us as we kick off 2025!

IAAPA FEC Summit 2025

Starting off strong, we’ll be on our way to New Orleans for the IAAPA FEC Summit from January 19-21. IAAPA’s FEC Summit is the attraction industry’s premier event for broadening your network and connecting with other professionals, and the education and interactive tradeshow isn’t one you want to miss!

Not only will we be showcasing on the tradeshow floor, but SBV is proud to announce that we’ll be a Gold sponsor of the event as well — plus, we might even be participating in the costume contest!

MIBE

Right off the heels of IAAPA, SB Value will be back on the road to sponsor the annual MIBE Summit in Denver, CO, from January 26-28. Hosted by Anthony Lambatos of Footers Catering, MIBE is an incredibly hands-on workshop for leaders to harness their skills and create better workplace environments for their teams.

Camping Carolinas

From February 8-11, you can catch us in Myrtle Beach, SC, at the Camping Carolinas’ CARVC Conference & Expo. This is the perfect place for campground owners to meet other leaders and access some amazing education on the oceanfront!

Catersource

It’s not lost on us that we’re bound to also see you in sunny Fort Lauderdale, FL, for Catersource + TSE! We’ll be there from February 24-27, both for the tradeshow and for our panel that Tuesday on “Smart Spending: Balancing Pricing + Profit for 2025.”

We look forward to connecting with you more this year and helping you save money on your food + kitchen costs. If you see us on the road, come say hi!

Set 2025 Up for Success with a GPO

As the catering industry continues to evolve and the economic landscape remains shaky, staying competitive while managing costs is more critical than ever. With rising food prices, supply chain concerns, and a growing demand for creative, high-quality menus, catering professionals must explore smart—and sometimes unfamiliar—solutions to keep their businesses thriving in the new year.

One of the most effective ways to streamline operations and boost profitability is by joining a group purchasing organization (GPO). If you haven’t considered this option, it might be just the solution to upcharge your business in 2025.

A GPO pools the buying power of its members—in some cases, thousands of businesses—to negotiate better prices, provide access to a wider variety of products, and offer expert support tailored to your needs. In other words, membership grants time and cost savings. Here’s how a GPO can transform your business in the new year.

Reclaim your time

Time is one of your most valuable resources, so it’s best to save it where you can. By handling price negotiations and streamlining the procurement process, GPOs take the burden of supplier management off your plate so you can reinvest those hours into your business (or your personal development!). Instead of spending precious time researching vendors, comparing prices, and placing individual orders, you can place a single order and let the GPO handle sourcing and negotiation with a network of trusted distributors.

Reduce the cost of goods sold

Food and supply costs can add up quickly, so keeping a finger on the pulse of your expenses is vital to protecting profit margins. Saving money is a GPO’s bread and butter — by leveraging collective buying power, it’s able to secure wholesale discounts no single company could get. Saving on products and ingredients you use every day makes a noticeable difference to your bottom line, allowing you to reinvest in other areas of your business like upgrading equipment or hiring more staff.

Expand access to inventory

Many food distributors partner with specific brands, which supports their business. However, for clients, that means a limited selection of products to purchase. Even if you don’t notice gaps in your menu, you’re likely missing out on savings from brands that offer the same items at a more affordable price. Working with a GPO broadens your access to source ingredients from the top food suppliers in the nation, providing more options at better rates. This expanded access also provides consistency, reducing the risk of last-minute shortages or substitutions that could affect the integrity of your menus.

Gain support from purchasing experts

Most catering business owners are experts in culinary matters, but not necessarily in running a kitchen efficiently or growing a successful business. GPOs are more than just purchasing agents; they’re also business partners who have been “inside” thousands of kitchens. Local representatives can provide support and advice for menu curation, inventory management, equipment maintenance, pricing, and additional cost savings. Partnering with a GPO means having a trusted advisor in your corner, helping you build a more resilient and profitable business.

As you prepare for 2025, joining a GPO could be the game-changing strategy you’ve been looking for. Membership benefits are designed to save you money, improve efficiency, and strengthen your operations — all worthwhile goals for the new year. Don’t let rising costs or time constraints hold your business back. Take the step and let a GPO do the heavy lifting, allowing you to focus on what you do best: delivering outstanding culinary experiences.

Clint Elkins is the V.P. of Sales forSB Value, a Group Purchasing Organization that helps culinary professionals save an average of 16% on every food order. Membership is 100% free. No hidden fees. No extra work. Just extra profits. See how much you can save on your next food order when you become an SB Value member.Request a quote today.

5 Ways to Optimize Your Off Season

The off-season is often seen as a time to slow down, but savvy catering professionals know it’s the perfect opportunity to invest in growth and future success. While the hustle and bustle of peak season can leave little time for strategic planning and operational upkeep, the off-season provides a quiet window to fine-tune your processes and explore new ways to increase profitability in the new year.

From streamlining operations to refreshing menus, there’s plenty to keep busy during the off-season (and still leave room for personal time!). Incorporate these five strategies into your off-season and set the stage for a successful year ahead.

Automate processes to boost efficiency

Streamlining your workflows means less “busy work” for your team, allowing them to focus their time and energy on higher-level, profit-driving tasks. Review your current processes and consult with your employees to learn what bogs them down the most. 

Is inventory management a hidden productivity killer? Does team scheduling and payroll eat up too much of your time? Identify the inefficiencies in your business and consider how you can automate these processes to free up everyone’s time.

Revamp your seasonal menus

The slower season affords an opportunity to reflect on market trends and evolving consumer demands, making it an optimal time to update your menus. Use this period to experiment in the kitchen, testing new flavors and ingredients to meet expectations. Can you offer more health-conscious or plant-based options? Is there room for more sustainable dishes on your menu? How can you incorporate more seasonal flavors?

With a quieter period in business, consider promoting limited-time offers as a way to test new meals in the market before launching the. You’ll gain valuable feedback to tweak your recipes so they’re perfect for peak season!

Freshen up your online brand presence

While you may post on Instagram or TikTok occasionally during peak season, the off-season is ideal for dedicating more time to your marketing efforts. Start by updating your website to ensure your offerings are up-to-date. Then, swap in new testimonials and imagery that reflects your best work from the past year.

It’s also worth focusing on thought leadership by developing educational content ahead of booking season. With tons of newly engaged couples entering the market in the new year, consider how you can create blog posts and video content that guide your prospective clients through the early stages of wedding planning. Many companies also start planning and budgeting for events and retreats for the year, so you might tailor content to corporate event planners and executives.

Invest in professional development

Want to celebrate your team’s accomplishments from the year? Invest in them by offering professional development opportunities during the off-season. Sign them up for industry conferences, workshops, and online courses that help advance their careers.

Use this time to revisit training modules on food safety, customer service, event execution, and other subjects that will enhance operations in the new year. But ask your team what they want to learn, too! Encourage them to explore education on topics that interest them, like mastering a specific cuisine or getting certified in vegan catering.

Join a GPO to save money

GPOs, or group purchasing organizations, help caterers save on essential supplies by combining their orders with thousands of other companies to secure discounted rates. If increased profitability is on your radar in the new year, joining a GPO is a no-brainer! 

In addition to cost savings, you’ll create more space in your schedule by simplifying procurement and streamlining the purchasing process. Since it does involve research and onboarding to get settled into GPO membership, the off-season is a prime time to find an organization that fits your needs.

By dedicating time to work on your business during the off-season, you’ll be ready to take on new challenges in the new year with more efficiency and creativity. And as the industry grows increasingly competitive, any edge is worth the effort!

Clint Elkins is the V.P. of Sales for SB Value, a Group Purchasing Organization that helps culinary professionals save an average of 17% on every food order. Membership is 100% free. No hidden fees. No extra work. Just extra profits. See how much you can save on your next food order when you become an SB Value member. Request a quote today.

What to Do When Ingredients Aren’t Available

Even the best-laid plans can get turned upside down by supply chain issues. From detrimental weather events to trade disputes, any number of factors can affect the quality and availability of food products. There isn’t much to do as caterers but roll with the punches. However, that doesn’t mean you have to figure out a backup plan on the fly.

Preparing for food shortages is wise for caterers and restaurant owners, providing a contingency for unforeseen events that could impact your business. Taking a proactive approach ensures you’re not left scrambling when key ingredients are unavailable. 

So, what can you do to navigate ingredient shortages? Keep reading for our best practices to stay adaptable in the face of supply chain disruptions.

Adjust your menu

Supply shortages can feel more severe when your inventory is spread thin by an extensive menu. Instead of trying to source a wide variety of hard-to-find ingredients, consider trimming back to a few reliable dishes that use ingredients you know you can procure consistently. This not only simplifies your operations but also allows you to focus on quality over quantity.

When adjusting your menu, think about the versatility of your ingredients. Can they be used in multiple dishes? The more you can streamline your menu with overlapping ingredients, the easier it is to maintain consistency and reduce waste.

If desired, you could also test out new menu options with sustainable ingredients to supplement your remaining meals. For example, if local farms have a lower output due to avian flu, consider replacing poultry-based meals with seafood and vegetarian options.

Swap in alternatives

You may hold your recipes near and dear, but don’t be afraid to switch things up if an ingredient is unavailable. Consider alternative ingredients that can deliver similar flavors or textures. For instance, if you’re dealing with meat shortages, you might prepare your prized Wagyu burger recipe with ground seafood, like salmon patties or crab cakes. It won’t be your original dish, but you may discover that you’ve created an all-new dish that is just as tasty!

This kind of flexibility ensures that your kitchen continues to operate smoothly while also keeping your menu fresh and exciting. Plus, experimenting in the kitchen is a great way to hone your creativity and stand out from competitors! Just be sure to give yourself time to develop and tweak your new creations before officially adding them to the menu.

Communicate with your customers

Transparency with customers is crucial when navigating ingredient shortages. Tell them about the changes to your menu and why they may not see their favorite dish for a while. Most customers will appreciate the honesty and understand the bigger picture, so don’t worry about losing business. If anything, you can use this opportunity to highlight any new dishes you’re offering and ask your patrons for feedback.

Leverage GPO membership

When in doubt, ask for help! As part of a group purchasing organization (GPO), you can consult with the member success team for recommendations that fit your menu style and budget. Your local representatives are knowledgeable about the market and can guide you in making the best purchasing decisions to maintain the integrity of your offerings.

GPOs often have access to a broader network of suppliers, allowing them to source alternative ingredients quickly and cost-effectively on your behalf. This can be especially beneficial during times of high demand when prices are high and ingredients are hard to find. By going through a GPO, you’ll access wholesale discounts that can soften the impact of food costs.

Supply chain challenges shouldn’t derail your business. With a proactive approach and strategic adjustments, you can continue delivering the top-notch dining experience that keeps your customers coming back — even when unexpected situations arise!

Clint Elkins is the V.P. of Sales forSB Value, a Group Purchasing Organization that helps culinary professionals save an average of 16% on every food order. Membership is 100% free. No hidden fees. No extra work. Just extra profits. See how much you can save on your next food order when you become an SB Value member.Request a quote today.

How Data Insights Drive Better Decision Making for Caterers

Staying ahead of the competition and keeping customers happy can be quite a juggling act. But what if you could make decisions with confidence, knowing you're set up for success, even during the busiest seasons? By harnessing the combined power of catering management software and the purchasing strength of Group Purchasing Organizations (GPOs), caterers can do just that. Let's dive into how data-driven catering strategy can help you make smarter choices and keep your business thriving. 

Understanding Customer Preferences 

Today’s catering customers are more discerning than ever, and understanding their preferences is crucial for success. Whether it’s catering to specific dietary needs, personalizing menus, or keeping up with seasonal trends, knowing what your customers want is key. 

Catering management software, like Total Party Planner (TPP), is a game-changer in this regard. With TPP, you can track customer preferences, monitor dietary restrictions, and adapt to popular trends effortlessly. By analyzing this data, caterers

can create customized experiences that not only meet but exceed customer expectations. After all, who wouldn’t appreciate a menu tailored specifically to their tastes and dietary needs? 

Enhanced Marketing and Sales Strategies 

Data insights don't just stop at the menu; they extend to your marketing and sales strategies too. Catering management software like Total Party Planner provides a suite of tools that make understanding your customers and your business operations a breeze. 

With features like customer history tracking, customizable reports, and fast proposal generation, TPP helps caterers streamline their operations. Imagine having all your customer interactions and preferences stored in one place. You can quickly access past event details, tailor proposals to specific needs, and use data-driven insights to market more effectively. The result? Happier customers, more bookings, and a more organized calendar. That’s what a solid catering strategy looks like! 

Optimize Purchasing 

A critical aspect of any catering business is optimizing purchasing to maximize profits without sacrificing quality. This is where the synergy between catering management software and GPOs like SB Value comes into play. 

By utilizing centralized data from TPP, caterers can make more informed purchasing decisions. The software helps track inventory, forecast needs, and reduce waste, ensuring you’re buying just what you need. 

Pairing this data with the purchasing power of a GPO like SB Value can result in significant savings. In fact, nearly 25 percent of food purchasing in the industry is done through a GPO. By joining a GPO, caterers can leverage collective buying power to secure better deals on supplies and food. It's a smart way to cut costs while maintaining the high quality your customers expect. Plus, GPOs can often source similar quality products from more affordable vendors, giving you more options to choose from. 

Improve the Customer Experience 

Ultimately, all these strategies come together to enhance the customer experience. By using data insights to inform every aspect of your business—from menu planning to purchasing—you’re not only streamlining operations but also delivering a superior service.

When caterers can focus less on logistics and more on creating memorable experiences, everyone wins. The technologies available today, like Total Party Planner and the cost-saving benefits of joining a GPO, enable caterers to offer personalized, high-quality services that keep clients coming back for more. Whether it’s a wedding, corporate event, or a special celebration, these tools help caterers create lasting memories that clients will cherish. 

Conclusion 

Incorporating data-driven insights into your catering strategy can significantly impact your business's success. By using Total Party Planner’s comprehensive catering management features and joining a GPO like SB Value, caterers can make smarter decisions, optimize their operations, and improve customer satisfaction. 

Ready to take your catering business to the next level? Learn more about how TotalParty Planner can revolutionize your operations and discover the benefits of joining a GPO like SB Value to maximize your purchasing power and savings. Let’s set your business up for success, no matter the season!