Balancing Labor and Food Costs

Catering professionals wear many hats: creative designer, chef, kitchen manager, server, and even health and safety assessor. Many of these responsibilities are shared throughout the team, but catering managers carry the extra role of a financial decision-maker. While many business owners outsource accounting and bookkeeping, there’s much to learn from the kitchen trenches when it comes to auditing expenses.

For caterers, two categories make up the bulk of a company’s overhead: labor and food. You need food to serve, but you also need people to prepare the food. Yes, you must also account for kitchen appliances, utility bills, insurance, and other costs. But without labor and food, you wouldn’t need the rest of it!

So, when you’re looking to increase your profit margins, starting with your labor and food costs makes sense. Here are some ways you can trim expenses in both areas.

Labor

There’s a fine line between overstaffing and understaffing; both have dire consequences. Hire too many people, and you’ll drain money on payroll. Keep your team too small, and your kitchen will struggle to meet demand. Finding a happy medium lies in fair pay, efficient scheduling, and vigilant cost analysis.

If your team is too large, you may need to consider layoffs to balance costs. But often, you can retain existing employees and still find savings through other means. 

Start by comparing your team’s schedule to their pay rates, with consideration to your typical event needs. For example, are higher-paid employees working longer hours to perform tasks lower-paid employees can handle? Can you scale back on staffing after dinner is served? Do you need 3-4 bartenders for a bat mitzvah where most of the guests are underage (even if there are 200 people total)? 

A simple reshuffling of staff schedules can significantly reduce labor expenses. However, be mindful of the client experience and avoid cutting back to the point where the quality of service is affected.

Food

With food, there are typically more creative ways to trim costs — redesigning your menu, exchanging ingredients, and using food scraps can all mean less waste and more profit. But there’s plenty you can do outside of the kitchen, too.

First, consider adjusting how you source your ingredients. Are there local suppliers, like farmers and butchers, with whom you can partner? If so, introduce yourself and work on cultivating a mutually beneficial relationship. Having a trusted source within your community can open you up to more savings and a broader local network.

Joining a group purchasing organization (GPO), like SB Value, is another easy and effective way to reduce food costs. By leveraging the collective buying power of thousands of caterers, we secure wholesale rates for our members regardless of quantity. In other words, you can save on every order without changing what (or how much) you buy.

Members can also take advantage of our custom support services by working with a local representative to identify additional opportunities to save money. From learning more efficient kitchen practices to negotiating better prices, our staff is committed to supporting members like you.

You don’t need to be a mathematician to refine your budget and uncover hidden savings. Some strategic shifts inside and outside the kitchen can make all the difference! Keep an eye on your numbers, experiment with new cost-cutting techniques, and don’t hesitate to ask for help.


Clint Elkins is the V.P. of Sales for SB Value, a Group Purchasing Organization that helps culinary professionals save an average of 16% on every food order. Membership is 100% free. No hidden fees. No extra work. Just extra profits. See how much you can save on your next food order when you become an SB Value member. Request a quote today.

Here's How Building a Strong Relationship with Your Supplier Can Save You Money

From venues to planners, catering professionals work with various partners to fulfill clients' needs. But perhaps the most critical relationship for a caterer is with their food supplier! Having a trusted vendor to supply high-quality ingredients allows you to serve excellent meals consistently.

But that’s not all. A reliable supplier can also help you increase profit margins by alerting you to special sales, seasonal deals, and cost-effective alternatives. Thus, it’s wise for any caterer or restaurant to nurture a strong connection with their food distributor(s). 

Establishing a mutually beneficial caterer-supplier partnership takes time and intention, as any relationship does. So, if you aim to develop a meaningful bond with your distributor, you must be ready to show up and do the work to support them.

Embrace negotiation

It’s common to consider negotiation akin to confrontation, but strategic bargaining does not have to lead to conflict. If anything, it can boost rapport by demonstrating that you each have one another’s best interests in mind. Compromise is healthy, and it levels the playing field for everyone involved. Review the market and compare prices before contacting your food provider to discuss your agreement. Most reputable suppliers will happily hear you out! If you find someone isn’t willing to work out a deal that is fair to both sides, it’s worth looking into alternative sourcing options.

Be a good customer

In the foodservice industry, we know our five-star patrons from our not-so-great patrons. On one side, you have clients who always pay on time, respect your professional integrity, and trust your expertise. On the other, there are those who miss invoices, show up late, and question everything you do. To your food supplier, you are a customer — so be a good one! Be responsive, pay your bills on time, and respect their business. Better yet, earn their appreciation by becoming a retainer client with recurring orders and sending referral business to them! Think about ways your creative partners have shown care and thoughtfulness, and turn them around to use with your distributors.

Treat them with kindness

A lot can be said about a positive professional relationship, but everything becomes more enjoyable when your network of business connections evolves into a network of friends. You might stand on different sides of the proverbial table, but that’s not to say you cannot cultivate a long-lasting bond that supersedes work. Show your supplier(s) you care by checking in with them throughout the year, sending them holiday mailers, and engaging with them on social media. As your friendship grows, ask personal questions about family, hobbies, and goals to deepen the ties further. You may even discover that you share a favorite pastime or visit the same vacation spot each year!

When you aim to impress customers with top-notch food and stellar service, it helps to have a trustworthy supplier in your corner. If you feel the relationship is fraught or one-sided, it might be time to seek a new provider that treats you with care and respect. After all, a strong relationship requires both parties to put in effort!


Clint Elkins is the V.P. of Sales forSB Value, a Group Purchasing Organization that helps culinary professionals save an average of 16% on every food order. Membership is 100% free. No hidden fees. No extra work. Just extra profits. See how much you can save on your next food order when you become an SB Value member.Request a quote today.

Easy Recipe Adjustments That Will Save You Even More Money

Running a catering business means minding your margins and keeping a watchful eye on your budget. While raising prices can pad your bottom line, you must stay within the upper limit of your market to remain competitive. So, for most caterers, reducing the cost of goods goes much further than hiking up your rates.

Use these strategies in the kitchen to cut expenses and expand your margins in 2024,

Cut down on waste

You wouldn’t throw away a hundred-dollar bill, yet food waste is so prevalent in the catering industry. Tossing out food equates to losing the money you spent on it, so avoid letting ingredients spoil or disposing of unused items. 

Here are a few tips for maximizing your purchases and extending shelf life:

  • Audit your kitchen to ensure refrigerators and freezers are adequately sealed and set at the right temperature (below 40°F for the fridge and 0°F for the freezer).

  • Adhere to the first in, first out method with your inventory. Use labels as needed.

  • Be strategic when menu planning by selecting meals with overlapping ingredients.

  • Find creative ways to use food scraps, like making broth or pickling spare veggies.

  • Freeze unused ingredients, like cooked rice, tomato paste, ginger, and garlic.

  • Track consumption patterns from past events and adjust numbers as needed.

Swap out secondary ingredients

There are some foods you never want to sacrifice quality: meat, seafood, and fresh produce. But beyond those starring roles, it’s worth trying cheaper alternatives for items like grains, spices, broths, oils, and vinegar. More often than not, subbing a generic brand for these minor ingredients will not impact the integrity of a dish. Place a small order first and run a kitchen trial before purchasing anything in bulk!

Note: Be careful switching ingredients known to meet dietary restrictions, like gluten-free and dairy-free foods. For instance, coconut aminos may carry a higher price tag than soy sauce, but it’s the safest option when serving someone with a soy allergy. If you’re considering a substitute, look for certified ingredients (e.g., gluten-free, vegan, kosher, halal, etc.).

Get help with negotiation

When you swing by the grocery store to pick up food for dinner, there’s no negotiating the cost of dinosaur kale or red lentils. What you see is what you get. But when placing orders with a large-scale food supplier, there’s more wiggle room for you to secure better deals and save with bulk pricing. Of course, you don’t always need to buy in bulk — but that doesn’t mean you can’t lock in wholesale prices.

Joining a group purchasing organization (GPO) allows you to secure the best pricing without needing to order more than you can handle. By leveraging the collective buying power of thousands of caterers, you can order exactly what you need at the bulk rates you wouldn’t get as a single buyer. 

Plus, you don’t have to spend time haggling with the distributor. The GPO negotiates pricing on your behalf while providing you access to a broader range of products. And since membership is free, you’ll see an immediate return on investment right from the first order.

Let’s make 2024 the year of lean catering, where we work smarter and eliminate the unnecessary. Less waste, more profit — the recipe for a successful catering business!


Clint Elkins is the V.P. of Sales forSB Value, a Group Purchasing Organization that helps culinary professionals save an average of 16% on every food order. Membership is 100% free. No hidden fees. No extra work. Just extra profits. See how much you can save on your next food order when you become an SB Value member.Request a quote today.

Your Pre-Catersource Homework

Q1 is an exciting time for goal-setting, strategizing, and preparing for the year ahead. As you ease into the new year, there’s no better way to kickstart inspiration than by attending the Catersource conference and tradeshow! 

Every year, Catersource sets up catering and event professionals for success just in time for the start of peak season. If you’re headed to Austin for Catersource 2024, you’re in for a treat. But if you want the experience to produce yearlong results, you need to approach it strategically to get the most from your time onsite.

Here are four things you can do right now to ensure your trip is a success.

Create your game plan

Between educational sessions, tradeshow booths, and special events, there’s so much to do and see at Catersource — you simply can’t do everything. You’re only there for three to four days, so make the most of your time by arriving with a plan.

Review the schedule for educational sessions, tradeshow floorplan, and networking events to identify the opportunities you don’t want to miss. Look for topics, speakers, and brands that catch your attention, and pencil them into your conference agenda. When you arrive onsite, you’ll know exactly where to go and who to see instead of trying to figure out how you want to spend your time each day.

Pack your business cards

Outside of premier industry education, networking is one of the most advantageous parts of attending a conference — especially one like Catersource, which attracts thousands of industry professionals. So, as you’re planning your trip, don’t forget to pack your business cards and get ready to put yourself out there! If you need to restock, place your orders ASAP so they’ll arrive in time for your travels.

Expect to wear your networking hat at all times while at the conference, but be mindful of your energy levels. If you feel your social meter draining, take a break to grab a coffee or freshen up in your hotel room. You’re better off decompressing and returning with restored stamina than burning yourself out on day one! 

Honor your out-of-office

Your out-of-office responder notifies others you’re away from the office, so they don’t expect a prompt reply while you’re at the conference. But treat your OOO as a gentle reminder that you’re attending Catersource to learn and network! If you spend the whole time working and responding to emails, you may as well have done so from your office.

It’s understandable if you can’t go a few days without checking in. Try to allot an hour in the mornings or evenings to catch up with your team or complete a few tasks. That way, you can remain focused during conference hours and maximize your time onsite. Of course, emergencies happen; if an urgent situation arises, do what you need to do!

Map out your return home

Don’t let yourself go home and dive right back into work! While your inbox might tempt you, you need at least a day or two to reflect on conference takeaways and follow up with new connections. As you’re blocking off travel dates on your calendar and setting up an auto-responder, add a buffer to avoid feeling pressured when you get home. 

You can even create a list of action tasks in advance so you know exactly what you need to do upon your return. Here are a few to-do’s to consider adding to the list:

  • Review your notes and pick 2-3 ideas to implement. Then, make a plan.

  • Write to your favorite speakers.

  • Send follow-up emails to potential clients or partners.

  • Sort through business cards and follow contacts on social media.

  • Post about your experience on social media or your blog.

  • Unpack your suitcase, catch up on laundry, and get some rest!

Whether you’re a first-timer to Catersource or a seasoned attendee, it’s worth dedicating time now to set yourself up for a rewarding experience that produces results for the year ahead. And if you happen to see us onsite, please stop by and say hello!


Clint Elkins is the V.P. of Sales for
SB Value, a Group Purchasing Organization that helps culinary professionals save an average of 16% on every food order. Membership is 100% free. No hidden fees. No extra work. Just extra profits. See how much you can save on your next food order when you become an SB Value member. Request a quote today.

Kicking it into High Gear for 2024: Auditing Your Catering Goals

With a new year on the horizon, we’re in the season of reflection, optimization, and goal-setting. During these quieter months, it’s natural to look back on what you’ve achieved this year, explore where you fell short (and why), and consider how you’ll define success in 2024. 

Whether you aim to open a new brick-and-mortar location, introduce a new service offering in your catering business, or pursue any other growth opportunity, now is the time to get clear on your goals and create a plan to see them through to the finish line.

No matter where you are in your future-planning process, use these three steps to audit your 2024 goals and set yourself up for streamlined success.

Revisit (or determine) your KPIs

Before setting sights on the future, you must first review your progress and setbacks for the year. If you’ve been tracking data on your key performance indicators (KPIs), you’re already a few steps ahead! Sit down with the numbers, taking note of high-performing and low-performing periods. Consider any factors that contributed to your business’s ebbs and flows, like a slow month due to short-staffing or weather conditions.

If you haven’t set KPIs for your business goals, make sure to do so before heading into the new year. As you collect data, you can identify trends and adjust strategies accordingly. Consider the most important numbers in your success, like gross revenue, net profit, cost of goods sold, booking rate, employee retention rate, or social media engagement rate. Then, create a simple system for storing and analyzing data throughout the year.

Brush up on market news

Even seemingly attainable goals can feel hard to reach when the market is working against your favor, so it helps to have a finger on the pulse of the industry when planning for the future. What factors could hold you back from reaching your goals? Better yet, how can you capitalize on the state of the market to go above and beyond your goals? 

External factors like inflation, global conflict, industry regulations, technological advancements, and natural disasters can all influence your business’s performance, so do some proactive research to prepare as best as possible. Keep an eye on international business news, follow key thought leaders, and read trade journals and other industry publications. The more informed you are, the better your chance of meeting your goals.

Establish significant milestones

While setting annual goals is best practice, you must also designate key milestones to preserve motivation and hold yourself accountable. Otherwise, the year might go by in the blink of an eye with little to no progress on those big-picture goals! 

Realistic benchmarks help you stay on course, even when bogged down with admin tasks, client work, personnel management, and other essential duties. They also provide occasions to celebrate your wins, which is a great way to sustain momentum.

So, for example, if your annual goal is to enter a new market and end the year with it accounting for 25% in sales, your milestones may include:

  • Create a new brand platform to expand reach

  • Develop or update a marketing strategy for the new audience

  • Launch a new product or service to attract different customers

  • Establish one partnership with an influential brand that has a high market share

Whether your goals are a continuation of this year’s or you’re planning a major shift in your business, strategic planning is the key to success in 2024. By assessing past performance, staying up-to-date on market trends, and laying out the steps to your big-picture goals, you’ll have a roadmap guiding you all the way to victory.

Clint Elkins is the V.P. of Sales for SB Value, a Group Purchasing Organization that helps culinary professionals save an average of 16% on every food order. Membership is 100% free. No hidden fees. No extra work. Just extra profits. See how much you can save on your next food order when you become an SB Value member. Request a quote today.