Seasonal Menus That Maximize Profits

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Seasonal Menus That Maximize Profits

Cooking and eating in line with the seasons is a tradition that goes way back in human history. Seasonal dishes continue to be a popular choice for capturing the essence of a certain time of year. Light salads in summer, hearty stews in winter — there’s a reason some meals just feel “right” depending on the weather outside.

For many in the catering industry, seasonality is almost a subconscious effort. We stick to what makes sense. Unless specifically requested, there are no pumpkin-spice lattes for a wedding in May and we’re not grilling corn cobs for a holiday event.

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5-Minute Hacks for Client Pricing

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5-Minute Hacks for Client Pricing

Pricing is a tricky game to navigate — not only does it dictate the value of your products and services, but it also plays a major role in a prospective client’s decision-making process. Charge too low and your bottom line will suffer; charge too high and you’ll drive away budget-minded clients.

In the catering world, pricing is especially touchy as you must factor in the costs of ingredients which fluctuate throughout the year. Here are a few ways to assess and adjust your pricing structure to ensure it’s up to par.

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3 Creative Categories to Consider to Save Money on Food

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3 Creative Categories to Consider to Save Money on Food

As we dive head-first into February, we’re continuing to see a primary focus on fresh ingredients and creative menus. However, as our clients become more experiential in how they approach food and beverage, it can leave those in the catering industry wondering how they’ll be able to afford to keep up. However, the demand for innovation and sophisticated palates doesn’t necessarily mean we need to splurge at every turn. In fact, there are quite a number of ways to creatively cut costs while still delivering the quality food that clients are seeking.

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Trends to Look Out for in 2019

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Trends to Look Out for in 2019

Out with the old, in with the new. We’re shifting our focus to a clean slate as we ring in the new year, introducing 2019 as the era of innovative trends in food, beverage, and everything else in between.

Nostalgia is reigning supreme within the food and beverage industry, touching on childhood favorites with adult twists. Clients are putting an emphasis on surprising guests with off-the-wall garnishes and snacks that unleash the inner child.

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Sales Tips that Don’t Feel Sales-y

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Sales Tips that Don’t Feel Sales-y

One of the secrets to great selling is to perfect a sales presentation or interaction that doesn’t feel “sales-y.” Prospective clients are far more receptive to a conversation focused on them and on their needs than a rapid-fire list of all of the benefits of a product or service. It takes expertise and finesse, but with practice and the following tips, practically anyone can elevate their sales games and improve their conversion rates.

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