Winter Reading & Listening List

Winter Reading & Listening List

For most of us, winter is the start of the off-season – a time when business slows down and we can finally take a breath after a busy year. While everyone certainly deserves a break, that doesn’t necessarily mean that you have to take a break from continuing your education.

Doing so doesn’t require that you take a full-on educational course, just take advantage of resources that you have right at your fingertips.

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Trends to Look Out for in 2019

Trends to Look Out for in 2019

Out with the old, in with the new. We’re shifting our focus to a clean slate as we ring in the new year, introducing 2019 as the era of innovative trends in food, beverage, and everything else in between.

Nostalgia is reigning supreme within the food and beverage industry, touching on childhood favorites with adult twists. Clients are putting an emphasis on surprising guests with off-the-wall garnishes and snacks that unleash the inner child.

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Sales Tips that Don’t Feel Sales-y

Sales Tips that Don’t Feel Sales-y

One of the secrets to great selling is to perfect a sales presentation or interaction that doesn’t feel “sales-y.” Prospective clients are far more receptive to a conversation focused on them and on their needs than a rapid-fire list of all of the benefits of a product or service. It takes expertise and finesse, but with practice and the following tips, practically anyone can elevate their sales games and improve their conversion rates.

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How to Do Your Own Publicity as a Caterer

How to Do Your Own Publicity as a Caterer

You can offer the best catering services, from top quality, creative menus to flawlessly smooth event days, but if no one new can find you, your business will never grow.

Handling your own publicity can seem daunting, but it doesn’t have to be. There are relatively easy steps you can take to evaluate your publicity needs and promote your services. You simply need to know where to start.

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Holiday Trends in Catering

Holiday Trends in Catering

That most wonderful time of the year is here once again. There is no downtime at the holidays in the catering world with corporate and personal celebrations in high demand. While this season is best characterized by tradition, each year brings its own twists on a theme. Below, we’ve highlighted some of the hottest holiday trends to watch for this year in the catering world.

Totally fitting for the holidays, one of the dominating catering trends this season is incorporating nostalgia or a fondness for the past.

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